The partnership between Travis Scott and Nike has proved so popularthat their joint releases are sold out in minutes, and prices in thesecondary market reach several thousand dollars. For example,the Air Jordan 1 with an inverted swoosh is almost $1,500,which is 750% more than their retail price.
What is the secret of such success? After all, Scott is not the first artist toteam up with an international company. Perhaps this is dueto the huge army of rapper fans.
Another major benefit of Scott is the re-imagining of the original Nikesilhouettes. Travis Scott, aka Jacques Berman Webster II, aka Asap Rocky :),really understands the culture – he was a fan of Jordan Brand sneakers.Below, we’ve compiled the iconic Nike x Travis Scott collaboration. If you want to buy these stunning collaborations check dhgate.
1. Travis Scott x Helmet Lang
Travis’ very first collaboration, oddly enough, wasn’t with Nike or Jordan . The first to contact the rapper were brand representatives Helmut Lang . As a result, 4 pairs of sneakers were developed. The models were made in Italy and cost $596 high and $395 low.
2. Travis Scott x Air Jordan Trunner LX
For the first model from Nike , Travis chose a not-so-obvious silhouette – the Air Jordan Trunner LX . He supplemented the sporty silhouette from the 2000s only with bright colors, without making almost any changes to the appearance. However, the release of the couple did not take place. Later, in August 2017, a fan of the artist purchased this model in a thrift store for $54.95. How exactly the sneakers got there is unknown. On the resale , the Travis Scott x Air jordan Trunner LX silhouette is simply impossible to find.
3. Nike Air Force 1 Low x Travis Scott Af100
The release of the first official collaboration took place as part of the AF100 project , timed to coincide with the 35th anniversary of the iconic Air Force 1 model . The Travis Scott x Nike Air Force 1 Low AF100 with reflective piping came with a set of interchangeable swoosh and patches. The release was immediately sold out, and the cost of a pair on the secondary market starts at $1000.
4. Travis Scott x Air Jordan 4 Retro
When choosing the colors for the Air Jordan 4 Retro , Travis Scott was inspired by the colors of his childhood favorite hometown football team, the Houston Oilers . The upper of the pair itself is made of suede, while the logo of the artist’s label Cactus Jack appears on the heel of the left sneaker for the first time.
5. Travis Scott x Nike Air Force 1 Low
Following the success of the first release of the Nike Air Force 1 x Travis Scott , the collaborators decide to re-release the Nike Air Force 1 x Travis Scott in a Sail colorway . The rest of the pair was identical – the same removable patches and swoosh.
6. Travis Scott x Air Jordan 33 NRG
Once again, not the most popular, but rather interesting Air Jordan XXXIII NRG model was chosen for a joint release . The sneakers were inspired by the military, as indicated by both the color scheme and the name Army Olive , as well as individual elements, such as the “PULL TO EJECT” tag , like on parachutes. The cost of this pair in the secondary market, unlike others, is only slightly higher than the retail price.
7. Drake x Nike Hot Step Air Terra
This hulking silhouette seems to be more suited to clinical work. This was noted by many commentators on the Internet. However, this is a collaboration between the famous rapper and the biggest sneaker brand, Nike. Therefore, it would be unfair to think that people will not pay attention to this project. Hot Step Air Terra may not be great, but they will no doubt grab the attention of the public.
8. Travis Scott x Nike Air Max 1/Trainer 1
Again, it would be hard to start this conversation without remembering the tragedy that happened at Travis’ Astroworld festival. While attitudes towards the rapper’s music, sneakers and ads will never be the same, it would be ignorant to assume that the hype surrounding his work with Nike will completely cool down. At the same festival, we saw the first release of his upcoming Air Max 1s and also learned about the upcoming Air Trainer 1 SP. Expect them to sell out like past Travis Scott collaborations with Nike.
9. Travis Scott x Fragment x Air Jordan 1 Low and High
This Travis Scott collaboration has been unmatched since his first Jordan 1 release in 2019. Since then, he has worked with companies in everything from McDonald’s to Sony, solidifying his position as the king of collaborations. This year, he unveiled his first three-way collaboration with Jordan and Fragment and the Air Jordan 1 High and Low. This release featured all of his signature logos, including the inverted “swoosh”. But instead of the traditional brown shade, white, black and blue were used.
10. Travis Scott x Air Jordan 6 Olive (2019)
Travis Scott and his 2019 Air Jordan 6 collab was one of the most impressive Jordan brand creations in recent memory. Decorated with a translucent, glow-in-the-dark outsole, Cactus Jack branding and a pocket, and a nice khaki color scheme, it turned out perfectly. Travis also enlisted Randy Moss in one of the most interesting ad campaigns of all time.
11. Travis Scott x Air Jordan 6 “British Khaki”
Undoubtedly, anyone who is at least slightly familiar with the collaborations between Nike and Travis could probably see some similarity in the colorways of many of his famous sneakers. Not many people are doing interesting things with the Air Jordan 6 these days, so Travis Scott deserves the credit, and he’s highly respected among sneakerheads for a reason.
The novelty will receive a color scheme with shades of British Khaki, Sail and Bright Crimson. The Travis Scott x Air Jordan 6 “British Khaki” releases on April 30, 2023 at shop.travisscott.com. The cost of a pair of sneakers will be $250. This model will be available in adult, children’s and toddler sizes.