Videos are the most effective strategy among different marketing plans, even experts agree on that. This is because promoting something through posts and photos seems boring. However, you can add creativity through videos. They are fun to watch and convey the message in a better way.
If you see an advertisement on a poster and another in a video, which one do you think you will remember? Of course, the one you saw in a video. Because there is a whole concept in that short video. You get the message through a story and it leaves a long-lasting impression in your mind.
Therefore, you see a lot of video ads on all social media platforms. They make you watch the first 5 seconds of the ads. Because if someone is casually scrolling the screen, he or she might actually go and visit that site.
There are plenty of options available for such ads and one such option is animations. If you are not good at animations and you want to get such a video for your product or service, you can get it done by a professional. For example, you can animatievideokoning. Click here and get their brochure. This will help you decide whether you want to work with them or not.
Even if you get a good video, it might still be not effective if your marketing strategy is not good. So here are some strategies that you should follow.
1. Keep your viewers engaged
If you are making a storyline, your viewers will be waiting for the next post. Therefore, you should not keep them waiting. In this way, you will be able to engage them in an effective manner.
But even if your posts are not in a story, you should keep posting regularly. You must have observed a lot of pages on social media that you follow. You might not remember following a lot of those but you often see their posts. If their content is fun, you will also remember their page name.
Just like that, if you are managing the marketing job, you should also work hard just like those page admins. You need to engage your viewers. Therefore, you can post anything in a fun way and by linking it to your product or service.
2. Post scheduling
Although posting regularly is quite effective, who has that much time? Therefore, social media platforms offer schedule features. So if you want to post something at 11 a.m., you can schedule it. Just like that, make a proper schedule and pin your posts there. In this way, you do not have to be on duty all the time. Moreover, there won’t be a person that has only this job. Anyone can do so.
3. Mind the timings of your posts
Although your content will attract people and posting different things regularly will engage your customers too but wait. You cannot just post anything and anytime, especially when you are a brand.
There are certain rules to follow. For example, all of your content should be related to the product or service. If your brand manufactures jellies and gummies, your content should be related to eating. But that does not necessarily mean that you cannot show anything else to your viewers.
Of course, you can. Like, you can share a trending meme and add your jellies as characters there. This will be a double hit. Such creative ways are more engaging than just posters. Therefore, you can try looking at those too. If any of you is creative in these aspects, you can handle the job for him or her.
Similarly, there are times when specific groups are more active. For example, if your target group is office workers, they are free during their breaks. So they are more likely to use social media at 11:00 a.m. and after 4:00 p.m. Thus, you can post at such times.
Therefore, you must know the availability and using time of your target groups. This will help you out with a better marketing plan.
4. Tutorial videos
Another effective trick to grab the attention of your users is through providing tutorial videos. If you are promoting something new, it is normal for people to not know how to use it. Therefore, you can tell them the use while promoting it too. This will help you gain more audience and keep them attentive. Even if they are scrolling their social media, they will stop and watch the whole advertisement.
These types of videos also attract more potential customers. Because they will use it and must know how to do so. For example, your company introduced a room humidifier in your country. But there was no one before you selling it in that country. Therefore, it is normal for people to not know what it is and its purpose.
So you will have the chance to tell them the benefits of using it and the process of setting it up. Because it will be a new thing for the majority, they will pay attention to it. Even if they get some other brands in the market, they will be able to compare the features. So you will have a chance of selling your products through it.
5. Tell your viewers about your company
Although you are just selling the product, there are some points that can increase your sales. According to statistical reports, brands that promote green initiatives sell more. Similarly, companies that show their personality in the working environment, have more customers.
People tend to go towards humanity. So if they see someone doing well, they naturally like to support them. So if your company works in environmentally-friendly ways, you can show it in your ads too. This will show your good personality and a friendly face to the viewers. They will feel positive towards you. And that’s what you are looking for. Make yourself trustworthy.